Portal Beoplay Fanentanana Dokam-Barotra nataon'i Kutuko Studio

Ny endrika Portal Beoplay Fanentanana Dokam-Barotra nataon'i Kutuko Studio dia mpandresy sarobidy amin'ny 2023 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Sarimihetsika, Lahatsary ary Horonantsary.

PlatinaSarimihetsika· 2023

Portal Beoplay Fanentanana Dokam-Barotra

nataon'i Kutuko Studio

Mpanjifa: Kutuko Studio SL

Mpandresy A' Design Award Platina amin'ny Sokajy Sarimihetsika

2,488,529

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #144874

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Portal Beoplay Fanentanana Dokam-Barotra

Fanentanana hampiroboroboana ny écouteur Beoplay Portal izy io. Nizara ny vokatra ireo streamers mba hampalaza azy. Araka ny filazan'ny Feo izay mamolavola ny tontolonao, dia tsy maintsy namorona scenario 5 izy ireo manondro ny sokajin'ny indostrian'ny lalao video. Ankoatra ny fisian'ny fiantraikany lehibe amin'ny maso, ny traikefa dia nasandratra ho fifaninanana amin'ny toerana misy ny fetisy miafina ao amin'ny frame tsirairay. Ny ekipa dia niatrika famolavolana scenario marobe izay ny protagonista dia ny vokatra sy ny traikefa amin'ny fampiasana azy.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Portal Beoplay Fanentanana Dokam-Barotra, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Portal Beoplay Fanentanana Dokam-Barotra dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Portal Beoplay Fanentanana Dokam-Barotra dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Refy & Fonosana: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Marika: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teknolojia Famokarana: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Fanamby Endrika: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Fikarohana: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Aingam-panahy: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Faharetan'ny Tetikasa: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Fizotr'asa: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patanta: Kutuko Studio SL
Mpikambana ao amin'ny Ekipa: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Loharanon-tsary: Boutique Visual Kutuko Studio, Beoplay Portal, 2022