Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro nataon'i Kazuo Fukushima and Aya Tanaka

Ny endrika Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro nataon'i Kazuo Fukushima and Aya Tanaka dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2026

Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro

nataon'i Kazuo Fukushima and Aya Tanaka

Mpanjifa: Meiji China Investment Co.,Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #179695

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro

Ity famolavolana fonosan-java-pisotro ity dia mamerina mandika ny "latte" dite mainty mahazatra amin'ny alalan'ny fanehoana sary maoderina. Ny lamina haingo nentim-paharazana dia natao abstract ho lasa lamina fonosana tsy tapaka izay manatsara ny fahitana avy amin'ny zoro rehetra sady mamorona fikorianan'ny endrika misy gadona. Ny marika afovoany voarafitra dia mametraka fahazavana sy ambaratonga, mampifandanja ny harena haingo sy ny mora vakiana. Ny famolavolana dia maneho fisehoana voadio sady mora hatonina, miantoka ny fankatoavana mahery vaika eo amin'ny talantalana ary firindrana ara-tsary manerana ny tontolon'ny fivarotana isan-karazany.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Heritage Wrap Beverage Packaging Asa fonosana: Fonosan'ny zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Refy & Fonosana: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Marika: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Teknolojia Famokarana: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Fanamby Endrika: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Fikarohana: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Aingam-panahy: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Faharetan'ny Tetikasa: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Fizotr'asa: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Mpikambana ao amin'ny Ekipa: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Loharanon-tsary: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD