Longpai Soy Sauce Fonosana Lasopy Soja nataon'i Wen Liu

Ny endrika Longpai Soy Sauce Fonosana Lasopy Soja nataon'i Wen Liu dia mpandresy sarobidy amin'ny 2026 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2026

Longpai Soy Sauce Fonosana Lasopy Soja

nataon'i Wen Liu

Mpanjifa: Longpai Food Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #176984

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Longpai Soy Sauce Fonosana Lasopy Soja

Ny Longpai Soy Sauce dia famolavolana fonosana ho an'ny lasopy soja avo lenta natokana ho an'ny fandrahoana sakafo natsatsika amin'ny fomba Hunan. Ny tavoahangy dia vita amin'ny fitaratra mangarahara ary mirefy 73,5 amin'ny 73,5 amin'ny 217,5 milimetatra. Misy marika taratasy mifanohitra amin'ny fitaratra izay mitondra sary an'ohatra ara-kolontsaina nalaina avy amin'ny sakafo Hunan sy avy amin'ny fomba nentim-paharazana amin'ny fanamboarana amin'ny barika kely sy ny fanamainana amin'ny masoandro. Ny endriky ny tavoahangy dia namboarina mba hahafahana mifikitra tsara sy mandraraka voafehy mandritra ny fandrahoana haingana. Ny famolavolana dia mampifandray ny vokatra amin'ny tontolon'ny fandrahoana azy ary manatsara ny fahafantarana azy eo amin'ny talantalan'ny fivarotana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Longpai Soy Sauce Fonosana Lasopy Soja, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Longpai Soy Sauce Fonosana Lasopy Soja. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Longpai Soy Sauce Fonosana Lasopy Soja dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Refy & Fonosana: 73.5mm x 73.5mm x 217.5mm
Marika: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Teknolojia Famokarana: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Fanamby Endrika: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Fikarohana: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Aingam-panahy: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Faharetan'ny Tetikasa: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Fizotr'asa: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Mpikambana ao amin'ny Ekipa: Creative Director: Wen Liu
Design Execution: Shaokun Xiao