Cny Design For The Year Of The Snake Fonosana Ronono nataon'i Mengniu Gaoke Fresh Dairy Products

Ny endrika Cny Design For The Year Of The Snake Fonosana Ronono nataon'i Mengniu Gaoke Fresh Dairy Products dia mpandresy sarobidy amin'ny 2025 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2025

Cny Design For The Year Of The Snake Fonosana Ronono

nataon'i Mengniu Gaoke Fresh Dairy Products

Mpanjifa: Mengniu Gaoke Fresh Dairy Products

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

26,322

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #171317

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cny Design For The Year Of The Snake Fonosana Ronono

Ny Cny Design For The Year Of The Snake dia marika fonosana ronono navoaka amin'ny isa voafetra, noforonina ho an'ny Taonan'ny Bibilava Sinoa. Ny marika dia vita amin'ny akora BOPP mangarahara misy sosona roa. Ny sosona ambony dia mampiseho sary bibilava geometrika izay maneho vintana tsara. Misy zoro telozoro mena manana sisiny miavaka mamela ny sosona ambony hoendahana, ka mampiharihary tsodrano miafina momba ny lohahevitra toy ny fitiavana, ny harena, ny asa ary ny fanadinana. Ny fihetsika fanendahana dia mamadika ny fisotroana ronono vaovao ho fombafomba kely. Ny tombo-kase mafana voafaritra dia manampy halalina ara-jery amin'ny famolavolana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Cny Design For The Year Of The Snake Fonosana Ronono, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Cny Design For The Year Of The Snake Fonosana Ronono. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cny Design For The Year Of The Snake Fonosana Ronono dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Refy & Fonosana: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Marika: Year of the snake, Zodiac, Milk, Packaging,Good luck
Teknolojia Famokarana: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Fanamby Endrika: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Fikarohana: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Aingam-panahy: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Faharetan'ny Tetikasa: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Fizotr'asa: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Mpikambana ao amin'ny Ekipa: Design Director: Li Huang
Designer:Shen Jia Ting
Loharanon-tsary: Mengniu Gaoke Fresh Dairy Products