Su Jiu Dong Po Fonosana Toaka nataon'i Liandong Zhang and Xueqian Zhang

Ny endrika Su Jiu Dong Po Fonosana Toaka nataon'i Liandong Zhang and Xueqian Zhang dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2025

Su Jiu Dong Po Fonosana Toaka

nataon'i Liandong Zhang and Xueqian Zhang

Mpanjifa: Jiangsu Shuanggou Distillery Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

13,521

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #170849

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Su Jiu Dong Po Fonosana Toaka

Su Jiu Dong Po dia andiana tavoahangy toaka efatra nahazoana aingam-panahy avy amin'ny tononkalo sy fiainan'ny poeta Su Shi. Ny tavoahangy tsirairay dia maneho dingana iray amin'ny fiainan'ilay poeta, nanomboka tamin'ny fahatanorana feno hafanam-po ka hatramin'ny fahanterana nifanaraka tamin'ny fahalalahan-tsaina. Ny tavoahangy dia vita amin'ny fitaovana fotsy fitaratra-kristaly ary manaraka ny endriky ny "meiping" (tavoahangy prony) miolakolaka, misy vava tery sy vatana feno mampahatsiahy ny vilany tany tamin'ny vanim-potoanan'ny Dynastia Song. Ny lafiny ivelany dia voasokitra amin'ny endrika miboaka, ary ny lamina dia miova hatramin'ny be tafahoana ka hatramin'ny malalaka mba hanehoana ny fikorianan'ny ony. Ny sary an-tsain'ny tononkalo dia novana ho fahatsapana ara-pahitana sy ara-pikasihana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Su Jiu Dong Po Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Su Jiu Dong Po Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Su Jiu Dong Po Fonosana Toaka dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Refy & Fonosana: 300mmX120mmX420mm
Marika: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknolojia Famokarana: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Fanamby Endrika: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Fikarohana: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Aingam-panahy: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Faharetan'ny Tetikasa: 2024.5-2025.1 Nanjing, Jiangsu province
Fizotr'asa: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Mpikambana ao amin'ny Ekipa: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Loharanon-tsary: Jiangsu Shuanggou Distillery Co., Ltd