Daity Gilasy Voankazo nataon'i Mohsen Koofiani

Ny endrika Daity Gilasy Voankazo nataon'i Mohsen Koofiani dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2025

Daity Gilasy Voankazo

nataon'i Mohsen Koofiani

Mpanjifa: Zarrin Ghazal Co. - DAITY Ice cream

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

13,599

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #170509

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Daity Gilasy Voankazo

Ny famolavolana dia noforonina tamin'ny fomba pop-art maoderina sy mamelombelona. Ny fampiasana loko maranitra avy amin'ny fahavaratra miaraka amin'ny litera lehibe sy mora vakiana no tena mampiavaka ity famolavolana ity, miantoka ny fampitana vaovao haingana amin'ny mpihaino. Ny loko voafidy dia mifototra amin'ny tsiro'ny vokatra, mamorona fanesoana ara-maso ho an'ny ankizy, fahatsapana mahafinaritra ho an'ny zatovo, ary mampita kalitao sy fahasalamana ho an'ny olon-dehibe.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Daity Gilasy Voankazo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Daity Gilasy Voankazo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Daity Gilasy Voankazo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Refy & Fonosana: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Marika: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Teknolojia Famokarana: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Fanamby Endrika: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Fikarohana: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Aingam-panahy: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Faharetan'ny Tetikasa: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Fizotr'asa: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Loharanon-tsary: Creator and design Mohsen Koofiani