Joy To Go Fonosana nataon'i Du Qingyu and Zhang Jun

Ny endrika Joy To Go Fonosana nataon'i Du Qingyu and Zhang Jun dia mpandresy sarobidy amin'ny 2025 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2025

Joy To Go Fonosana

nataon'i Du Qingyu and Zhang Jun

Mpanjifa: Joy Studio

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

11,920

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #165104

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Joy To Go Fonosana

Ny fonosana fanaterana sakafo haingana Joy To Go dia manambatra ny tarehin-tsary mahafinaritra antsoina hoe Joy amin'ny sakafo, ka mamorona endrika mitambatra manerana ny rafitra fonosana. Ireo singa mampiala voly ireo dia tsy natao ho fialamboly fotsiny fa manondro ihany koa ny fomba fanokafana ny fonosana. Ohatra, misy tarehy miaraka amin'ny hamburger eo an-dohany aseho eo amin'ny fonosana hamburger. Ny akora hamburger bebe kokoa dia hita tsikelikely rehefa manokatra ny sarony ny mpampiasa. Ankoatra izany, azo ampiasaina indray ny fonosana, satria ny sary dia azo triatra mba hamoronana marika boky, izay manampy amin'ny fampiroboroboana ny fahatsiarovan-tena momba ny tontolo iainana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Joy To Go Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Joy To Go Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Joy To Go Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Refy & Fonosana: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Marika: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Teknolojia Famokarana: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Fanamby Endrika: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Fikarohana: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Aingam-panahy: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Faharetan'ny Tetikasa: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Fizotr'asa: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Mpikambana ao amin'ny Ekipa: Du Qingyu
Zhang Jun
Loharanon-tsary: Du Qingyu