Luliang Highland Vegetables Maha-izy Azy amin'ny Marika nataon'i Tian Rui Ling Dong

Ny endrika Luliang Highland Vegetables Maha-izy Azy amin'ny Marika nataon'i Tian Rui Ling Dong dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2024

Luliang Highland Vegetables Maha-izy Azy amin'ny Marika

nataon'i Tian Rui Ling Dong

Mpanjifa: Shandong Tianrui Smart Marketing Planning Co., Ltd

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

11,770

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #161048

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Luliang Highland Vegetables Maha-izy Azy amin'ny Marika

Ny Legioma Avon'i Luliang dia maha-izy azy ny marika isam-paritra noforonina ho an'ny faritra fambolena legioma any amin'ny tany avo any Shina. Ny lôgô dia naorina manodidina ny sarin'ny medaly volamena, izay marika mahazatra ny hatsaran-toetra sy ny fahaizana tsara indrindra. Eo afovoan'ny endrika hita maso dia misy vorona mitana legioma amin'ny vavany, nalaina tamin'ny fitenenana teo an-toerana milaza fa ny vorona ihany no mahalala raha tsara ny legioma. Ny hazavana, ny vorona ary ny legioma no mandrafitra ireo singa an-tsary lehibe. Ny maha-izy azy dia manasongadina ny velaran-tany fambolena midadasika, ny fomba fambolena manaja ny tontolo iainana, ary ny toe-javatra voajanahary madio ao amin'ilay faritra.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Luliang Highland Vegetables Maha-izy Azy amin'ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Luliang Highland Vegetables Maha-izy Azy amin'ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Luliang Highland Vegetables Maha-izy Azy amin'ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Refy & Fonosana: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Marika: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Teknolojia Famokarana: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Fanamby Endrika: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Fikarohana: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Aingam-panahy: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Faharetan'ny Tetikasa: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Fizotr'asa: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Mpikambana ao amin'ny Ekipa: Xun Gao，Yang Li
Loharanon-tsary: Xun Gao，Yang Li