Ny endrika Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity) nataon'i Chungsheng Chen and Jinhe Wang dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2024

Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity)

nataon'i Chungsheng Chen and Jinhe Wang

Mpanjifa: Tainan University of Technology/Product Design Department

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

17,895

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #161001

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity)

Lahatsoratra Boky: Inmyes dia maritrano marika (brand identity) noforonina ho an'ny orinasa mpanamboatra lenta solomaso. Ny anarany avy amin'ny fitenenana "in my eyes" ary maneho ny hevitra momba ny fijerena an'izao tontolo izao amin'ny fomba fijery manokana. Ny litera kely voalohany dia maneho fifandraisana akaiky sy manokana amin'ny mpanjifa tsirairay. Ny litera M dia noforonina mba haneho fanolorana tanana, izay marika iray maneho fahatokisana eo amin'ny marika sy ny mpanjifany. Ampiasaina io logo io eo amin'ny fitoeran-tsolomaso, karatra fitantanana, fonosana, tranonkala ary tambajotra sosialy. Ny loko dia omena amin'ny endrika RGB, CMYK, ary Pantone mba hisian'ny fahatoniana amin'ny endrika rehetra ampiasaina.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Refy & Fonosana: Minimum height of the logo: 4 mm
Marika: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Teknolojia Famokarana: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Fanamby Endrika: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Fikarohana: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Aingam-panahy: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Faharetan'ny Tetikasa: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Fizotr'asa: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Mpikambana ao amin'ny Ekipa: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Loharanon-tsary: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.