Ny endrika Italian Pasta Brand Fonosana Pasta nataon'i Olha Takhtarova dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

Italian Pasta Brand Fonosana Pasta

nataon'i Olha Takhtarova

Mpanjifa: SOTB and D

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

25,650

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #160328

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Italian Pasta Brand Fonosana Pasta

Ny Marika Pasta Italiana dia famolavolana fonosana sy endri-javatra hita maso ho an'ny karazana pasta sy ron-tsakafo maro. Loko manga lalina no mampiray ny andiany manontolo, raha ny alika mikorendrehina volomparasy, coral, volomparasy, maitso ary manga kosa no manavaka ny endriky ny pasta tsirairay eo amin'ny fitehirizana. Ny lokon-tsokotra volamena Pantone sy ny logo voasokitra maneho mpahandro dia manondro ireo fomba fanaovana pasta nentim-paharazana. Ny toromarika fanaovana ary ny antsipiriany momba ny sakafo mahasoa dia voapetaka amin'ny fonosana tsirairay, ary ny endri-tsoratra mazava dia manampy amin'ny famakiana haingana. Fitaovana azo averina ampiasaina indray no natao ho fonosana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Italian Pasta Brand Fonosana Pasta, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Italian Pasta Brand Fonosana Pasta. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Italian Pasta Brand Fonosana Pasta dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Refy & Fonosana: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Marika: packaging, pasta, Italy, food packaging
Teknolojia Famokarana: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Fanamby Endrika: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Fikarohana: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Aingam-panahy: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Faharetan'ny Tetikasa: Dubai, UAE the project began in September 2022 and ended in March 2023
Fizotr'asa: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.