Aquetha Fonosan-tavoahangy Sake nataon'i Tacto Inc.

Ny endrika Aquetha Fonosan-tavoahangy Sake nataon'i Tacto Inc. dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Aquetha Fonosan-tavoahangy Sake

nataon'i Tacto Inc.

Mpanjifa: Tacto Inc

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

32,172

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #158293

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Aquetha Fonosan-tavoahangy Sake

Aquetha dia famolavolana fonosana sy marika ho an'ny sake japoney nohantitraina. Ny tavoahangy dia vita tanana nataon'ny mpanakanto fitaratra ary namboarina tamin'ny herin'ny hasintona, izay manome endrika boribory voajanahary maneho ny fandalovan'ny fotoana. Io endrika boribory io koa dia manampy amin'ny fahanterana milamina aorian'ny fametrahana anaty tavoahangy. Ny etikety mangarahara dia vokarina amin'ny fanontam-pirinty letterpress tsy misy loko mba hanehoana ny toetra madio amin'ny fahanterana amin'ny mari-panan'ny ranomandry. Ny boaty ivelany tsotra dia misy lempona eo anelanelan'ny sarony sy ny vatany mba hanehoana ny fizotry ny fahanterana. Ity famolavolana ity dia mampiseho ny sake nohantitraina toy ny sanganasa kanto fa tsy vokatra tsotra fotsiny.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Aquetha Fonosan-tavoahangy Sake, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Aquetha Fonosan-tavoahangy Sake. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Aquetha Fonosan-tavoahangy Sake dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Refy & Fonosana: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Marika: Packaging, Product Design, Website
Teknolojia Famokarana: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Fanamby Endrika: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Aingam-panahy: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Faharetan'ny Tetikasa: 2months, Tokyo, Japan
Fizotr'asa: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Mpikambana ao amin'ny Ekipa: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Loharanon-tsary: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima