Sheng Ming Yue Boaty Fanomezana Mooncake nataon'i Hu Wan, Li Jianpeng and Shi Xiaoxia

Ny endrika Sheng Ming Yue Boaty Fanomezana Mooncake nataon'i Hu Wan, Li Jianpeng and Shi Xiaoxia dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

Sheng Ming Yue Boaty Fanomezana Mooncake

nataon'i Hu Wan, Li Jianpeng and Shi Xiaoxia

Mpanjifa: Netease Yanxuan Trading Co. Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

14,083

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #154809

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Sheng Ming Yue Boaty Fanomezana Mooncake

Mandritra ny Fetim-piotazan'ny Volana Afovoany, ny mooncake dia natao ho fanomezana sy ho fihinanana manokana. Kanefa, noho ny fonosana lasa mihatsaravoka sy mandany loatra, ny ekipa dia namolavola an-tsaina boaty fanomezana mooncake izay hentitra kokoa sy tia tontolo iainana. Ny Sheng Ming Yue dia maneho volana mamirapiratra miposaka eo ambonin'ny ranomasina, mampiseho ny faniriana ry zareo Sinoa ho amin'ny fihaonana sy ny zavatra tsara tarehy, mitazona toetra fanomezana avo lenta sady maneho ny kalitao sy ny halalin'ny kolontsaina nentin-drazana Sinoa. Ny tanjona dia ny manolotra fomba kalitao avo sy mora vidy hanamarika ny fety sady mampiroborobo fomba fiainana maharitra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Sheng Ming Yue Boaty Fanomezana Mooncake, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Sheng Ming Yue Boaty Fanomezana Mooncake. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Sheng Ming Yue Boaty Fanomezana Mooncake dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Refy & Fonosana: Width：200mm x Depth:110mm x Height：255mm
Marika: Oriental Aesthetics, Package Design
Teknolojia Famokarana: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Fanamby Endrika: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Fikarohana: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Aingam-panahy: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Faharetan'ny Tetikasa: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Fizotr'asa: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Mpikambana ao amin'ny Ekipa: Hu Wan
Li Jianpeng
Shi xiaoxia
Loharanon-tsary: Creative Director Hu Wan
Designer Li Jianpeng