Shede Spirit Oriental Wisdom Fonosana Toaka nataon'i Songbai Wang, Yao Wu and Xuan’ang Pu

Ny endrika Shede Spirit Oriental Wisdom Fonosana Toaka nataon'i Songbai Wang, Yao Wu and Xuan’ang Pu dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Shede Spirit Oriental Wisdom Fonosana Toaka

nataon'i Songbai Wang, Yao Wu and Xuan’ang Pu

Mpanjifa: Shede Spirits Co., Ltd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

44,351

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152685

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Shede Spirit Oriental Wisdom Fonosana Toaka

Ny Shede Spirit Oriental Wisdom dia boaty fanomezana noforonina ho an'ny vokatra toaka sinoa. Ny famolavolana dia mampifandray ny marika amin'ny Weiqi, ilay lalao takelaka fantatra ihany koa amin'ny anarana hoe Go. Ny tavoahangy misy ny toaka dia namboarina hitovy endrika amin'ny vato Weiqi mainty sy fotsy, ary ny endriny boribory dia mahazo aina eo am-pelatanana. Rehefa sokafana ny boaty dia miseho amin'ny endrika sary ny lalao Weiqi klasika iray. Misy vilia baolina fitoeran'ny vato Weiqi sy takelaka Weiqi ao anatiny, ka azo atao ny milalao mandritra ny fisotroana ny toaka. Ny boaty dia vita amin'ny baoritra miforitra vita amin'ny taratasy kraft mba hampihenana ny fandaniam-poana ny akora.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Shede Spirit Oriental Wisdom Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Shede Spirit Oriental Wisdom Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Shede Spirit Oriental Wisdom Fonosana Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Refy & Fonosana: 312mm*312mm*142mm
Marika: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teknolojia Famokarana: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Fanamby Endrika: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Fikarohana: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Aingam-panahy: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Faharetan'ny Tetikasa: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Fizotr'asa: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Mpikambana ao amin'ny Ekipa: Songbai Wang,
Yao Wu,
Xuan’ang Pu