Chilled Milk Carton nataon'i Kazuo Fukushima and Haruka Takeuchi

Ny endrika Chilled Milk Carton nataon'i Kazuo Fukushima and Haruka Takeuchi dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2023

Chilled Milk Carton

nataon'i Kazuo Fukushima and Haruka Takeuchi

Mpanjifa: Meiji China Investment Co.,Ltd.

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

17,340

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #150429

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Chilled Milk Carton

Ny ronono vaovao matsiro dia tsy azo omena afa-tsy amin'ny omby beazina ao anaty tontolo tsara. Ary ny omby dia afaka mahazo sakafo mifangaro dia misy otrikaina voalanjalanja tsara. Ny aingam-panahy dia ny omby avo lenta amin'ity vokatra ity. Ny kalitao avo lenta dia aseho amin'ny fanontam-pirinty miloko volamena, ary ny sary natao tanana dia maneho ny tsiron'ny natiora. Ankoatra izany, ny ahitra eo am-bavan'ny omby dia maneho ny tontolo iainana tsara fiompiana. Ny marika ombivavy volamena dia marika amin'ity vokatra ity. Ary mety amin'ny tsena sinoa.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Chilled Milk Carton, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Chilled Milk Carton. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Chilled Milk Carton dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Refy & Fonosana: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Marika: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Teknolojia Famokarana: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Fanamby Endrika: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Fikarohana: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Aingam-panahy: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Faharetan'ny Tetikasa: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Fizotr'asa: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patanta: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Mpikambana ao amin'ny Ekipa: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Loharanon-tsary: Photographer: Zhu Jie