Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee) nataon'i Tiger Pan

Ny endrika Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee) nataon'i Tiger Pan dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2023

Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee)

nataon'i Tiger Pan

Mpanjifa: Lucky Coffee Technology (China) Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

43,871

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #148015

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee)

Ny Luckin 2.0 dia andiana fonosana kafe miporitsaka noforonina ho an'ny karazana kafe dimy. Ny boaty tsirairay dia misy sary an-tsoratra maneho ny fiavian'ny voan-kafe ao anatiny, anisan'izany i Afrika sy Yunnan any Shina. Voasary ao ireo zavamaniry sy biby eo an-toerana mba hampiseho sehatra voajanahary. Karazana loko mamirapiratra dimy no manavaka ireo karazana kafe ary manampy ireo boaty hisongadina eo amin'ny talantalana fampirantiana. Ny fandaminana dia mivantana sady tsotra, misy fampahalalana mazava momba ny vokatra fa tsy teny filamatra lavabe. Ireo boaty dia novokarina tamin'ny fanontana loko efatra, fanamarihana mafana mainty matte ary marika volafotsy matte.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee), fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee). Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Luckin 2.0 Fonosana Kafe Miporitsaka (Drip Coffee) dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Refy & Fonosana: Width 75mm x length 110mm x height 125mm
Marika: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Teknolojia Famokarana: Four color printing. Logo hot stamping of matte black. Matte silver label.
Fanamby Endrika: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Fikarohana: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Aingam-panahy: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Faharetan'ny Tetikasa: The project lasts 2 months, designed in Shenzhen.
Fizotr'asa: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patanta: Copyrights belongs to Tiger Pan
Mpikambana ao amin'ny Ekipa: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Loharanon-tsary: Tiger Pan