Ny endrika Guo Nian Hao 包装 nataon'i Xiaohongshu dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2023

Guo Nian Hao 包装

nataon'i Xiaohongshu

Mpanjifa: Xiaohongshu

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

10,869

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #142120

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Guo Nian Hao 包装

Ny boaty fanomezana taom-baovao 2022 Xiaohongshu dia avy amin'ny angano momba ny Fetin'ny Lohataona. Manohy ny fomban-drazana, Xiaohongshu dia nanomana karazana Hazavana, Feo ary Mena. Ny fanomezana dia ahitana jiro amin'ny alina, Halli Galli, valopy mena, ary boky kalandrie mena maneho an'i Xiaohongshu. Ity boaty fanomezana ity dia manambatra ny tantara angano amin'ny karazana fanomezana telo, miteraka fomba famolavolana vaovao avy amin'ny kolontsaina nentim-paharazana. Manantena ny haneho firariantsoa ho an'ny taom-baovao sinoa sy hampita lova ara-kolontsaina ho an'ny taranaka vaovao.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Guo Nian Hao 包装, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Guo Nian Hao 包装. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Guo Nian Hao 包装 dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Refy & Fonosana: Width 345mm* Depth 285mm* Height 100mm
Marika: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teknolojia Famokarana: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Fanamby Endrika: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Fikarohana: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Aingam-panahy: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Faharetan'ny Tetikasa: The project was launched in Shanghai in JAN 2022.
Fizotr'asa: Gifts could only be found after tearing off the riddle sealed on the cover.
Mpikambana ao amin'ny Ekipa: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Loharanon-tsary: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu