Alpine Sprout Fonosana Ravin-dTsaimainty Maitso nataon'i Jie Yang

Ny endrika Alpine Sprout Fonosana Ravin-dTsaimainty Maitso nataon'i Jie Yang dia mpandresy sarobidy amin'ny 2022 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2022

Alpine Sprout Fonosana Ravin-dTsaimainty Maitso

nataon'i Jie Yang

Mpanjifa: Decelent

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

13,811

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #140005

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Alpine Sprout Fonosana Ravin-dTsaimainty Maitso

Alpine Sprout dia famolavolana fonosana ho an'ny dite maitso an-tendrombohitra izay ambolena ao amin'ny Distrikan'i Wufeng, Faritanin'i Hubei, Sina. Maniry any an-tendrombohitra avo sy hantsana ny dite, ary sarotra ny fitrandrahana ny raviny. Endrika tsotra maneho tendrombohitra mideza sy soratra sinoa no hita eo amin'ny fonosana ivelany, mba hanehoana ny tontolo mideza fitomboan'ny zavamaniry sy ny asa ataon'ireo mpioty dite. Ny endri-javatra mivongana sy mikitroka eo amin'ny sisin'ny boaty dia mampahatsiahy ny lalana ela nifamezivezan'ny dite sy soavaly. Karatra madio azo levona no anaovana ny boaty ivelany, ary kitapo taratasy azo levona kosa no fonosana ny dite ao anatiny.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Alpine Sprout Fonosana Ravin-dTsaimainty Maitso, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Alpine Sprout Fonosana Ravin-dTsaimainty Maitso. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Alpine Sprout Fonosana Ravin-dTsaimainty Maitso dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Refy & Fonosana: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Marika: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Teknolojia Famokarana: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Fanamby Endrika: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Fikarohana: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Aingam-panahy: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Faharetan'ny Tetikasa: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Fizotr'asa: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Mpikambana ao amin'ny Ekipa: JieYang