Xi Jiu Hanmi Fonosana Toaka nataon'i Heng Luo

Ny endrika Xi Jiu Hanmi Fonosana Toaka nataon'i Heng Luo dia mpandresy sarobidy amin'ny 2022 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2022

Xi Jiu Hanmi Fonosana Toaka

nataon'i Heng Luo

Mpanjifa: Laboratory and Hopeful

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

55,030

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #133901

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Xi Jiu Hanmi Fonosana Toaka

Xi Jiu Hanmi dia famolavolana fonosana natao ho an'ny toaka sinoa. Ny tavoahangy dia mampiasa rafitra misy lafiny valo fa tsy ilay tavoahangy boribory mahazatra. Ny endriky ny saron-tavoahangy dia nalaina avy amin'ny tilikambo lapan'ny tarana-mpanjaka Han, ary ny vatan'ny tavoahangy dia mifototra amin'ny haingo vatosoa jady Shuang Mao. Ny soroky ny tavoahangy dia mitondra sary famantarana ny biby masina efatra: ny dragona manga, ny tigra fotsy, ny vorona mena ary ny sokatra mainty. Ny tavoahangy dia vita amin'ny fitaratra avo lenta voafafy loko tsy mamirapiratra. Ny boaty dia misy sary mivohitra sy tombo-kase mafana amin'ny loko mainty, volamena ary mena maizina. Ity famolavolana ity dia maneho ny kolontsain'ny lapan'ny tarana-mpanjaka Han.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Xi Jiu Hanmi Fonosana Toaka, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Xi Jiu Hanmi Fonosana Toaka izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Xi Jiu Hanmi Fonosana Toaka dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Refy & Fonosana: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Marika: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Teknolojia Famokarana: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Fanamby Endrika: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Fikarohana: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Aingam-panahy: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Faharetan'ny Tetikasa: The project started in September 2020 in Jingdezhen and finished.
Fizotr'asa: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Mpikambana ao amin'ny Ekipa: Luo Heng