The Treasure of Zbojniks Marika Tavoahangy nataon'i Sasha Sharavarau

Ny endrika The Treasure of Zbojniks Marika Tavoahangy nataon'i Sasha Sharavarau dia mpandresy sarobidy amin'ny 2022 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2022

The Treasure of Zbojniks Marika Tavoahangy

nataon'i Sasha Sharavarau

Mpanjifa: St. Nicolaus (client company); Zbojnicka (brand)

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

49,537

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #127368

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Treasure of Zbojniks Marika Tavoahangy

Ny Harena an'ny Zbojnik dia famolavolana marika ho an'ny toaka voankazo Zbojnicka. Zbojnicka amin'ny teny Slovaka dia midika hoe an'ny Zbojnik. Ny Zbojnik dia jiolahy nandray anjara tamin'ny fikomiana nanohitra ny fanandevozana, ary nino ny olona fa nanafina harena tany amin'ireo tendrombohitra Slovaka izy ireo. Ny marika dia mampiseho ireo toaka ho toy ny harenan'ny Zbojnik. Ny tendrombohitra Velky Rozsutec dia aseho eo an-tampony, ary ravaka Slovaka avy amin'ny faritra samihafa no manodidina ny famolavolana. Ireo sary an-tsehatra amin'ny fomba sokitra dia atonta amin'ny loko roa amin'ny taratasy krema tsy mamirapiratra misy hoditra malefaka. Ny anaran'ny vokatra dia apetraka amin'ny sokitra volamena mivohitra.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana The Treasure of Zbojniks Marika Tavoahangy, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana The Treasure of Zbojniks Marika Tavoahangy izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Treasure of Zbojniks Marika Tavoahangy dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Refy & Fonosana: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Marika: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Teknolojia Famokarana: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Fanamby Endrika: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Aingam-panahy: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Faharetan'ny Tetikasa: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Fizotr'asa: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Mpikambana ao amin'ny Ekipa: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Loharanon-tsary: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)