Zhen Hao E Fonosana Sakafon'Alika nataon'i Yuchen Han

Ny endrika Zhen Hao E Fonosana Sakafon'Alika nataon'i Yuchen Han dia mpandresy sarobidy amin'ny 2022 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2022

Zhen Hao E Fonosana Sakafon'Alika

nataon'i Yuchen Han

Mpanjifa: Ningbo Xuanmengzhi Trading Company Ltd.

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

9,472

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #126938

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Zhen Hao E Fonosana Sakafon'Alika

Zhen Hao E dia andiam-ponosana ho an'ny sakafon'alika sy sakafo maivamaivan'alika. Ny endri-javatra dia mifototra amin'ny kolontsaina Sinoa amin'ny alalan'ny fanehoana ny alika ho toy ny amperora fahiny tamin'ny vanim-potoana samihafa. Any Shina, matetika ny tompon'alika dia lazaina ho toy ny manam-pahefana izay manompo ny biby fiompiny, ary io hevitra io no mamolavola ny sary an-tsary. Ny endri-javatra alika an-tsary sarimihetsika dia manondro ny vondron'habeny, mizara ny alika kely amin'ireo alika antonony sy lehibe. Loko samihafa kosa no misaraka ny sakafon'alika amin'ny sakafo maivamaivana, mba hahalalana mora ny karazana entana rehetra. Taratasy averina ampiasaina indray, taratasy korogé, ary kitapo alumium foil no nampiasaina.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Zhen Hao E Fonosana Sakafon'Alika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Zhen Hao E Fonosana Sakafon'Alika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Zhen Hao E Fonosana Sakafon'Alika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Refy & Fonosana: 28.5*21cm
20*30cm
20*36cm
23*40cm
Marika: Dog food, Oriental style, Package Design, Cartoon Dog
Teknolojia Famokarana: Recycled paper, corrugated paper, aluminium foil bag.
Fanamby Endrika: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Fikarohana: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Aingam-panahy: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Faharetan'ny Tetikasa: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Fizotr'asa: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.