Baltija Chocolate Collection Fonony fanamboarana vatomamy nataon'i Bold Brands

Ny endrika Baltija Chocolate Collection Fonony fanamboarana vatomamy nataon'i Bold Brands dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Baltija Chocolate Collection Fonony fanamboarana vatomamy

nataon'i Bold Brands

Mpanjifa: Bold Brands

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #122959

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Baltija Chocolate Collection Fonony fanamboarana vatomamy

Baltija dia andiana fonony ho an'ny fitambaran-tsokola amidy any amin'ny faritra Baltika. Ny anarana dia avy amin'ny teny Litoaniana ho an'ny Ranomasina Baltika, izay nahazoana aingam-panahy tamin'ny famolavolana. Nisy tilikambo jiro sy sary an-dranomasina naseho tamin'ny fomba Victorianina mahazatra, miaraka amin'ny endrika miolakolaka izay maneho ny fihetsehan'ny rano. Tsy misy marika nasionaly nampiasaina, ka ny fonony dia maneho ny faritra manontolo fa tsy firenena iray. Ny loko manga miendrika maitso lalina dia manampy endrika kanto. Ny boaty sy ny valopy dia vita amin'ny taratasy, natao pirinty offset, ary voafaritra tamin'ny vernisy matte sy antsipiriany amin'ny takelaka varahina.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Baltija Chocolate Collection Fonony fanamboarana vatomamy, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Baltija Chocolate Collection Fonony fanamboarana vatomamy. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Baltija Chocolate Collection Fonony fanamboarana vatomamy dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Refy & Fonosana: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Marika: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Teknolojia Famokarana: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Fanamby Endrika: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Fikarohana: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Aingam-panahy: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Faharetan'ny Tetikasa: This project started in January 2020 February and finished 2020 May
Fizotr'asa: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Mpikambana ao amin'ny Ekipa: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Loharanon-tsary: Photography: Motiejus Gaigalas, Zydrunas Slajus