Solemici Packaging Fonosana ho an'ny vokatra henan-kena nataon'i Dmitry Kultygin

Ny endrika Solemici Packaging Fonosana ho an'ny vokatra henan-kena nataon'i Dmitry Kultygin dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Solemici Packaging Fonosana ho an'ny vokatra henan-kena

nataon'i Dmitry Kultygin

Mpanjifa: Dmitry Kultygin

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120913

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Solemici Packaging Fonosana ho an'ny vokatra henan-kena

Solemici dia endrika fonosana natao ho an'ny henan-kena italianina malaza toy ny salami sy ny prosciutto. Ny endriny dia mampitaha ny tsiron'ny vokatra amin'ny sanganasa mahafinaritry ny zavakanto Renaissance. Ny fonosana fototra dia takelaka plastika voadoko amin'ny lamin'ny marbra. Ny lohatenin-taratasy dia vokarina amin'ny alalan'ny fanontam-pirinty offset sy ny fanamboarana takelaka volamena, izay manohana ny toetra avo lenta amin'ny vokatra. Ny takelaka dia mirefy 225 mm ny hahavony ary 123 mm ny sakany. Ny loko mamiratra sy ny antsipiriany mifanohitra dia manampy ny vokatra hiavaka eo amin'ny talantalana an-tsena. Ny endriny koa dia maneho fanajana ny fomba famokarana nentim-paharazana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Solemici Packaging Fonosana ho an'ny vokatra henan-kena, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Solemici Packaging Fonosana ho an'ny vokatra henan-kena. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Solemici Packaging Fonosana ho an'ny vokatra henan-kena dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Refy & Fonosana: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Marika: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Teknolojia Famokarana: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Fanamby Endrika: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Fikarohana: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Aingam-panahy: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Faharetan'ny Tetikasa: The project started in December 2020 in Moscow
Fizotr'asa: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Mpikambana ao amin'ny Ekipa: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin