Mminni Fonosana Zava-pisotro Misy Alikaola nataon'i Wen Liu, Qiumin Chen and Weijie Kang

Ny endrika Mminni Fonosana Zava-pisotro Misy Alikaola nataon'i Wen Liu, Qiumin Chen and Weijie Kang dia mpandresy sarobidy amin'ny 2021 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2021

Mminni Fonosana Zava-pisotro Misy Alikaola

nataon'i Wen Liu, Qiumin Chen and Weijie Kang

Mpanjifa: Changyu

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

34,477

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #119485

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Mminni Fonosana Zava-pisotro Misy Alikaola

Mminni dia famolavolana fonosana ho an'ny brandy natao ho an'ny mpanjifa tanora. Ny fitambarana dia ahitana divay fototra, divay mifangaro ary fitaovana fampifangaroana, ka azo omanina ny tsiro manokana nefa tsy mila mividy vokatra fanampiny. Ny litera X dia maneho ny tsy fantatra sy ny fahafahana misokatra, ary ny loko dia ampiasaina mba hanalavirana ny vokatra amin'ny endrika nentim-paharazan'ny brandy. Ny tavoahangy dia vita amin'ny fitaratra miaraka amin'ny fizotran'ny fandoroana fandravahana, ary ny boaty dia namboarina tamin'ny fanefena plastika. Ny fitambarana dia mirefy 198,8 amin'ny 122,8 amin'ny 122,8 milimetatra.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Mminni Fonosana Zava-pisotro Misy Alikaola, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Mminni Fonosana Zava-pisotro Misy Alikaola izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Mminni Fonosana Zava-pisotro Misy Alikaola dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Refy & Fonosana: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Marika: X-lab, unknown, exploration, fashion, interaction, mixing
Teknolojia Famokarana: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Fanamby Endrika: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Fikarohana: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Aingam-panahy: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Faharetan'ny Tetikasa: 2020.02~2020.05 Shenzhen, China
Fizotr'asa: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Mpikambana ao amin'ny Ekipa: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang