Constellation Fonosana Fandrehitra nataon'i Sunhwa Lee and Wenyuan Chen

Ny endrika Constellation Fonosana Fandrehitra nataon'i Sunhwa Lee and Wenyuan Chen dia mpandresy sarobidy amin'ny 2021 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2021

Constellation Fonosana Fandrehitra

nataon'i Sunhwa Lee and Wenyuan Chen

Mpanjifa: Zippo (China) Outdoor Products Co., Ltd.

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

31,784

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #119120

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Constellation Fonosana Fandrehitra

Constellation dia famolavolana fonosana amin'ny andiany voafetra ho an'ny fandrehitra fanangonana. Mamirapiratra amin'ny alalan'ny teboka madinika eo amin'ny velarany ny fonosana, ary azo arehitra tsirairay ireo jiro mba hamoronana marika zodiaka samihafa. Amin'ny fiafaran'ny fisehoana, dia mihamalefaka miadana ny jiro ary mirehitra sy maty tsikelikely. Azo ampidirana herinaratra amin'ny tariby USB ny fisehoan'ny jiro ary maharitra roa ambin'ny folo ora rehefa feno ny herinaratra. Mifikitra amin'ny fonosana anatiny amin'ny alalan'ny andriamby ireo fandrehitra, ka azo ampiasaina ho fampirantiana koa ilay boaty. Misy bara telozoro miafina mivelatra ao ambadika mba hampitsangana ny fonosana. Taratasy no akora fototra ampiasaina.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Constellation Fonosana Fandrehitra, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Constellation Fonosana Fandrehitra izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Constellation Fonosana Fandrehitra dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Refy & Fonosana: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Marika: Zippo, lighter, packaging, packaging design, innovative, inspiring
Teknolojia Famokarana: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Fanamby Endrika: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Fikarohana: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Aingam-panahy: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Faharetan'ny Tetikasa: The project started in April 2020 and launched in February 2021 in China.
Fizotr'asa: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patanta: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Mpikambana ao amin'ny Ekipa: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen