Minimo Boaty Fanomezana nataon'i Rilind Hoxha

Ny endrika Minimo Boaty Fanomezana nataon'i Rilind Hoxha dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fanomezana.

VarahinaFanomezana· 2026

Minimo Boaty Fanomezana

nataon'i Rilind Hoxha

Mpanjifa: Why Agency

Mpandresy A' Design Award Varahina amin'ny Sokajy Fanomezana

10,740

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #118886

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Minimo Boaty Fanomezana

Minimo dia fitambarana firavaka ho an'ny ankizy noforonin'ny Smaragd 1969, ary ny boaty fanomezana sy ny traikefa fanomezana feno dia noforonin'ny Why Agency. Ny foto-kevitra dia natao manodidina ny fanomezana sarobidy voalohany ho an'ny zaza, ka manova ny fotoana andraisana firavaka ho lasa traikefa milalao sy tsy hay hadinoina. Ankoatra ireo firavaka, ny boaty dia misy fitambarana pelakety misy ireo endrika avy amin'ny fitambarana volamena, boky fandokoana, pensilihazo miloko, ary Pasipaoro Zazakely Minimo ho an'ireo mpanjifa vao voalohany. Ny singa tsirairay dia mamporisika ny ankizy hikaroka, hamorona, ary hifandray amin'ny fitambarana mihoatra noho ny firavaka fotsiny.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Minimo Boaty Fanomezana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Minimo Boaty Fanomezana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Minimo Boaty Fanomezana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Refy & Fonosana: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Marika: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Teknolojia Famokarana: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Fanamby Endrika: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Fikarohana: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Aingam-panahy: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Faharetan'ny Tetikasa: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Fizotr'asa: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Mpikambana ao amin'ny Ekipa: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Loharanon-tsary: Semi Alili