Dark Horse Wine Fonosana Divay nataon'i Pierre Delebois

Ny endrika Dark Horse Wine Fonosana Divay nataon'i Pierre Delebois dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Dark Horse Wine Fonosana Divay

nataon'i Pierre Delebois

Mpanjifa: E&J Gallo

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #112024

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Dark Horse Wine Fonosana Divay

Dark Horse dia famolavolana fonosana sy famoronana marika ho an'ny divay avy amin'ny marika divay iray any Kalifornia. Ny famolavolana dia mifototra amin'ny rafitra mora ovaina izay mandrakotra ny fonosana manontolo ary mamela ny fanampiana ho avy. Ny etikety dia vita pirinty amin'ny taratasy tsara kalitao amin'ny endrika metaly sy matte, izay mampitombo ny loko sy ny famantarana ny tsiro. Ny sary maneho ny marika dia napetraka eo afovoany amin'ny etikety tsirairay. Tsotra ny fandaminana ny etikety, mba ho azo takarina eo no ho eo ny votoatin'ny tavoahangy. Ny tanjona dia ny hanehoana mazava ny kalitao sy ny tsiro eo amin'ny talantalana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Dark Horse Wine Fonosana Divay, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Dark Horse Wine Fonosana Divay. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Dark Horse Wine Fonosana Divay dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Teknolojia Famokarana: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Aingam-panahy: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Mpikambana ao amin'ny Ekipa: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

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