Biboi Labels Divay nataon'i Giovanni Murgia

Ny endrika Biboi Labels Divay nataon'i Giovanni Murgia dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Biboi Labels Divay

nataon'i Giovanni Murgia

Mpanjifa: Cantine Biboi

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

27,577

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #111397

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Biboi Labels Divay

Famolavolana vaovao, tsy mahazatra ary tsy misy ahiahy hamaritana ny maha-izy azy ireo divay ireo. Famolavolana geometrika izay maka ny tsipika avy amin'ny fitopolo taona ary mampanan-karena azy amin'ny singa kisary maneho ny toetran'ny faritanin'i Sardiniana. Ny famolavolan'ireo etikety ireo dia nodinihina mba hanomezana fiantraikany amin'ny tactile rehefa esorina ny tavoahangy, noho ny taratasy misy ny marika sy ny embossing amin'ny ampahany sasany. Ny tanjona dia ny hampita endrika vaovao sy tanora, tsy miraharaha ary tonga dia mety ho an'ny mpihaino tanora mitady divay manara-penitra miaraka amin'ny fiangaliana manitikitika.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Biboi Labels Divay, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Biboi Labels Divay. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Biboi Labels Divay dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Refy & Fonosana: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Marika: wine, packaging, graphic design, label design, sardinia
Teknolojia Famokarana: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Fanamby Endrika: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Fikarohana: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Aingam-panahy: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Faharetan'ny Tetikasa: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Fizotr'asa: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Mpikambana ao amin'ny Ekipa: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA