2030 Messaging Gift Karatra Fanomezana nataon'i Tist

Ny endrika 2030 Messaging Gift Karatra Fanomezana nataon'i Tist dia mpandresy sarobidy amin'ny 2020 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fanomezana.

VyFanomezana· 2020

2030 Messaging Gift Karatra Fanomezana

nataon'i Tist

Mpanjifa: Tist

Mpandresy A' Design Award Vy amin'ny Sokajy Fanomezana

28,744

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #102099

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny 2030 Messaging Gift Karatra Fanomezana

Ny 2030 Messaging Gift dia andiana karatra fanomezana natao ho an'ireo mpanjifa eo amin'ny faha-roapolo sy telopolo taonany. Azo ampiasaina any amin'ny fivarotana rehetra an'ny orinasa iraisam-pirenena mikarakara fomba fiainana ireo karatra ireo. Karatra tsirairay dia mitondra hafatra fohy misy fampaherezana, fiderana, fampiononana na fiarahabana, nosoratana amin'ny teny mahazatra an'ity taranaka ity. Karazany folo no novokarina, samy manana refy 50 ary 90 milimetatra. Loko sy fitaovana samihafa no nampiraisina hanomezana endrika telo dimensiona amin'ny velaran'ny karatra. Ireo karatra ireo dia mamela ny olona handefa hafatra ary hitahiry azy io ho an'ny tenany manokana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana 2030 Messaging Gift Karatra Fanomezana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana 2030 Messaging Gift Karatra Fanomezana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana 2030 Messaging Gift Karatra Fanomezana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Refy & Fonosana: 50mm*90mm0.03mm / 10 types
Marika: Card, Message
Teknolojia Famokarana: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Fanamby Endrika: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Fikarohana: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Aingam-panahy: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Faharetan'ny Tetikasa: May ~ December, 2018, All brand stores of CJ Group in Korea
Fizotr'asa: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Mpikambana ao amin'ny Ekipa: TIST, Client : CJ