Wen Niang Tavoahangin-divay Vary Mavo nataon'i Tiger Pan

Ny endrika Wen Niang Tavoahangin-divay Vary Mavo nataon'i Tiger Pan dia mpandresy sarobidy amin'ny 2020 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2020

Wen Niang Tavoahangin-divay Vary Mavo

nataon'i Tiger Pan

Mpanjifa: Shenzhen Wanshengtang Industry Co., Ltd

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

40,991

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #101157

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Wen Niang Tavoahangin-divay Vary Mavo

Wen Niang dia fonosana natao ho an'ny divay vary mavo sinoa. Vita amin'ny fitaratra ny tavoahangy, nefa ny ankamaroan'ny divay vary mavo dia asiana ao anaty tavoara. Manome famirapiratana sy endrika manokana ny velaran'ny fitaratra. Misy vano mamelatra elatra voasokitra eo amin'ny soroky ny tavoahangy ary mandrakotra mihoatra ny 320 degre amin'ny velarany. Manana toerana ambony ao amin'ny kolontsaina tatsinanana ny vano, izay maneho ny fahamarinana, ny fahamendrehana, ny fahasalamana ary ny fahelam-belona. Ny tavoahangy dia mirefy 90 milimetatra ny savaivony ary 260 milimetatra ny haavony. Ny endriny maoderina dia mikendry ny hisarika ny mpanjifa tanora kokoa.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Wen Niang Tavoahangin-divay Vary Mavo, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Wen Niang Tavoahangin-divay Vary Mavo izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Wen Niang Tavoahangin-divay Vary Mavo dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Refy & Fonosana: Diameter: 90mm
Height:260mm
Marika: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Teknolojia Famokarana: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Fanamby Endrika: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Fikarohana: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Aingam-panahy: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Faharetan'ny Tetikasa: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Fizotr'asa: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Mpikambana ao amin'ny Ekipa: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Loharanon-tsary: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You