Hopapops Sakafo Tsakitsaky Ara-Pahasalamana nataon'i Angela Spindler

Ny endrika Hopapops Sakafo Tsakitsaky Ara-Pahasalamana nataon'i Angela Spindler dia mpandresy sarobidy amin'ny 2020 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2020

Hopapops Sakafo Tsakitsaky Ara-Pahasalamana

nataon'i Angela Spindler

Mpanjifa: Depot Creative

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

16,909

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #101038

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Hopapops Sakafo Tsakitsaky Ara-Pahasalamana

Asan'ny tetikasa: Fanomezana anarana, famoronana marika ary famolavolana fonosana ho an'ny voan'ny lilia mipoitra, mikendry ny mpanjifa amerikana. Ny fanamby dia ny fomba hahazoana tsena izay tsy voatery nandre momba ny akora fototra dia ny voan'ny lilia. Ny vahaolana, hifantoka amin'ny antso an-tsarimihetsika, ny ambaratongam-baovao tsotra ary ny sary misongadina misongadina. Ny fanoharana, izay mandrafitra ny anoloana sy aoriana amin'ny fonosana, dia mitondra ny vokatra sy ny tsirony. Ny toetra tsy mitovitovy amin'ny typography marika marika Hopapops dia manampy tselatra manjavozavo amin'ny fonosana, mankasitraka ny feo mahafinaritra noforonina ho an'ny marika.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Hopapops Sakafo Tsakitsaky Ara-Pahasalamana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Hopapops Sakafo Tsakitsaky Ara-Pahasalamana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Hopapops Sakafo Tsakitsaky Ara-Pahasalamana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Refy & Fonosana: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Marika: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Teknolojia Famokarana: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Fanamby Endrika: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Fikarohana: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Aingam-panahy: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Faharetan'ny Tetikasa: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Fizotr'asa: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Mpikambana ao amin'ny Ekipa: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Loharanon-tsary: Illustrator: Anna Makarova