Happiness Fonosana Iray nataon'i Chao Xu

Ny endrika Happiness Fonosana Iray nataon'i Chao Xu dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2020

Happiness Fonosana Iray

nataon'i Chao Xu

Mpanjifa: La Maison Bakery

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

13,771

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #100696

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Happiness Fonosana Iray

Ny fonosana fifaliana mooncake dia andiana fanomezana fonosana, izay ahitana boaty dimy misy rafitra sy sary samihafa. Ny ekipa mpanao famolavolana Inbetween Creative dia mampiseho ny sarin'ny fomba nankalazan'ny olona teo an-toerana ny fetin'ny Mid fararano tamin'ny alàlan'ny fampisehoana ohatra tamin'ny fomba sinoa. Ny fanoharana dia mampiseho trano eto an-toerana sy ny hetsika Mid-fararano, toy ny boatin'ny hazakaza amin'ny alàlan'ny basikety, amponga maro. Ity endrika fanomezana fonosana ity dia tsy vitan'ny sakafo anaty rano fa ho fanomezana hoentina hampiroboroboana ny kolontsainan'ny tanànan'i Shien ihany.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Happiness Fonosana Iray, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Happiness Fonosana Iray. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Happiness Fonosana Iray dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Refy & Fonosana: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Marika: package design, logo, handrawing, typography
Teknolojia Famokarana: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Fanamby Endrika: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Fikarohana: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Aingam-panahy: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Faharetan'ny Tetikasa: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Fizotr'asa: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patanta: Trademark(2019) La Maison Bakery
Mpikambana ao amin'ny Ekipa: Creative Director: Chao Xu
Illustration: Danlin Zhang
Loharanon-tsary: Collaterals and graphic design items: Chao Xu
Photography: Inlight