Shiwanyubingshao Fonosana Toaka nataon'i Zhang Zhipeng

Ny endrika Shiwanyubingshao Fonosana Toaka nataon'i Zhang Zhipeng dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2020

Shiwanyubingshao Fonosana Toaka

nataon'i Zhang Zhipeng

Mpanjifa: Guangdong Shiwan Baijiu Group Co., Ltd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #100378

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Shiwanyubingshao Fonosana Toaka

Shiwanyubingshao dia endrika fonosana ho an'ny toaka Sinoa. Ny famolavolana dia mampiasa ny dihin'ny liona, dihy nentim-paharazana Sinoa, ho fototra hita maso lehibe. Ny tavoahangy dia vita amin'ny fitaratra misy loko mainty mangarahara natao antsavoana, ary ny endriky ny tavoahangy dia mifototra amin'ireo fasiana divay Sinoa fahiny, misy antsipiriany volamena. Ny boaty ivelany dia vita amin'ny taratasy manokana mainty misy dingam-panitomboana. Misy sary loha liona apetraka eo ambonin'ny boaty. Rehefa vohaina ny boaty dia miseho ny loko amin'ny lohan'ny liona ary manampy fahatsapana fombafomba amin'ny fisotroana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Shiwanyubingshao Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Shiwanyubingshao Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Shiwanyubingshao Fonosana Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Refy & Fonosana: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Marika: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Teknolojia Famokarana: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Fanamby Endrika: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Fikarohana: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Aingam-panahy: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Faharetan'ny Tetikasa: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Fizotr'asa: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Mpikambana ao amin'ny Ekipa: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Loharanon-tsary: Zhang Zhipeng