Urbaner Zīmola stratēģija, iepakojuma dizains — Deeeep Creative Lab

Darbs Urbaner Zīmola stratēģija, iepakojuma dizains, kura autors ir Deeeep Creative Lab, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Meta, stratēģiskais un pakalpojumu dizains.

SudrabaPakalpojums· 2025

Urbaner Zīmola stratēģija, iepakojuma dizains

Autors: Deeeep Creative Lab

Klients: Deeeep Creative Lab

Sudraba balva A' Design Award ieguvējs kategorijā Pakalpojums

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Krāsas

Dizains

Par Urbaner Zīmola stratēģija, iepakojuma dizains

Urbaner ir zīmola un pakalpojuma stratēģija bārdas kopšanas produktam, kas radīts Japānas tirgum. Stratēģija aptver produkta plānošanu, responsīvu vienas lapas tīmekļa vietni, iepakojumu un tiešsaistes kopienu. Trimmeris izmanto Japānā ražotu motoru un augsta oglekļa satura tērauda asmeņus, un tā kompaktā forma ļauj koriģēt bārdu jebkurā laikā. Iepakojums apvieno daudzveidīgu tipogrāfiju ar vienkāršu iekšējo kastīti, kas izskaidro produkta lietošanu. Urbaner pasniedz bārdas kopšanu kā veidu, kā izpaust personīgo stilu, un tīmekļa vietne ved apmeklētājus no pirmās intereses līdz pirkumam.

Atzinība

Par Sudraba balva A' Design Award

Urbaner Zīmola stratēģija, iepakojuma dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Urbaner Zīmola stratēģija, iepakojuma dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Urbaner Zīmola stratēģija, iepakojuma dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Izmēri un iepakojums: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Birkas: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Ražošanas tehnoloģija: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Dizaina izaicinājums: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Pētījums: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Iedvesma: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Projekta ilgums: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Darbības plūsma: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Komandas dalībnieki: Deeeep Creative LAB
Attēlu autori: Deeeep Creative LAB,URBANER,2024