West Lake Beer Alus iepakojums — China Resources Snow Breweries

Darbs West Lake Beer Alus iepakojums, kura autors ir China Resources Snow Breweries, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

West Lake Beer Alus iepakojums

Autors: China Resources Snow Breweries

Klients: China Resources Snow Breweries

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par West Lake Beer Alus iepakojums

West Lake Beer ir iepakojuma dizains pudelēs pildītam alum. Dizains iedvesmojas no Rietumu ezera ainavām Handžou pilsētā, interpretējot Salauzto tiltu un Trīs dīķus, kas atspoguļo mēnesi, kā abstraktus vizuālus simbolus. Tipogrāfijā apvienots zīmogu raksts ar Song dinastijas kaligrāfijas stilu. Ārējā kārba ir apdarināta ar zelta spiedumu un matētu plēvi, kas nodrošina gludu taustes kvalitāti. Pudele ir izgatavota no augstas kvalitātes zaļā stikla, kas ierobežo ultravioleto gaismu un palīdz saglabāt alus garšu. Uz pudeles attēlotie akmens torņi norāda katras garšas intensitāti.

Atzinība

Par Sudraba balva A' Design Award

West Lake Beer Alus iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka West Lake Beer Alus iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. West Lake Beer Alus iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Izmēri un iepakojums: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Birkas: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Ražošanas tehnoloģija: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Dizaina izaicinājums: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Pētījums: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Iedvesma: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Projekta ilgums: The project was designed and developed in December 2022 in Beijing.
Darbības plūsma: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Komandas dalībnieki: Qiguang Li, Celine Zhou, Xiaowei He