Ken14 Alus iepakojums — China Resources Snow Breweries

Darbs Ken14 Alus iepakojums, kura autors ir China Resources Snow Breweries, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2025

Ken14 Alus iepakojums

Autors: China Resources Snow Breweries

Klients: China Resources Snow Breweries

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Ken14 Alus iepakojums

Ken 14 ir iepakojums, kas radīts alum, kurš gatavots no vietējiem miežiem. Dizains abstrahē Hulunbuiras miežu lauku dabas ainavu, izmantojot baltu, zaļu un zeltainu krāsu, lai atsauktu atmiņā miežu augšanu no asniem līdz briedumam. Izkārtojums un teksts seko seno ķīniešu laikrakstu stilam, kas atvieglo lasīšanu. Izmantotie materiāli ietver biobāzētu ādas alternatīvu, kas izgatavota no alus drabiņām, neaustu audumu, pārstrādājamu kraftpapīra maisiņu un bioloģiski noārdāmu papīra kastīti, kas izvēlēti, lai atbalstītu vides aizsardzību.

Atzinība

Par Sudraba balva A' Design Award

Ken14 Alus iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Ken14 Alus iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Ken14 Alus iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Izmēri un iepakojums: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Birkas: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Ražošanas tehnoloģija: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Dizaina izaicinājums: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Pētījums: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Iedvesma: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Projekta ilgums: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Darbības plūsma: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Komandas dalībnieki: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu