Dengo 80g Šokolādes tāfelīte — Brazil & Murgel Design Studio

Darbs Dengo 80g Šokolādes tāfelīte, kura autors ir Brazil & Murgel Design Studio, ir augsti novērtēts un ļoti prestižās 2020 Zelta balva A' Design Award ieguvējs kategorijā Pārtikas, dzērienu un kulinārijas mākslas dizains.

ZeltaKulinārijas māksla· 2020

Dengo 80g Šokolādes tāfelīte

Autors: Brazil & Murgel Design Studio

Klients: Dengo Chocolates

Zelta balva A' Design Award ieguvējs kategorijā Kulinārijas māksla

135,341

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #102969

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Dengo 80g Šokolādes tāfelīte

Dengo 80g ir šokolādes tāfelīte, kas radīta uzņēmumam Dengo Chocolates. Skulpturālā forma atveido Atlantijas meža elementus Baijā, Brazīlijā, kur tiek novākts kakao, piemēram, sausas lapas, lapotni un sēklas. Izliektās virsmas apvieno divdimensiju un trīsdimensiju līnijas, tāpēc pulētā apdare atstaro gaismu pāri visai tāfelītei. Tāfelīte tiek ražota polikarbonāta veidnēs, kas izgatavotas no CNC frēzētiem alumīnija šabloniem, kuri saglabā smalkās līnijas un izliekumus. Mainīgais biezums nodrošina kraukšķīgu lūzumu, kad tāfelīte tiek pārlauzta.

Atzinība

Par Zelta balva A' Design Award

Dengo 80g Šokolādes tāfelīte ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Dengo 80g Šokolādes tāfelīte būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Dengo 80g Šokolādes tāfelīte izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Izmēri un iepakojums: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Birkas: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Ražošanas tehnoloģija: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Dizaina izaicinājums: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Pētījums: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Iedvesma: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projekta ilgums: The project took place in Sao Paulo, between May and October 2018.
Darbības plūsma: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patenti: n/a
Komandas dalībnieki: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Attēlu autori: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato