ຜົນງານ Douyin ແອັບພລິເຄຊັນເດສທັອບ ໂດຍ Douyin Experience Design Center ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2023 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສ່ວນຕິດຕໍ່, ການໂຕ້ຕອບ ແລະ ປະສົບການຜູ້ໃຊ້.
ເງິນສ່ວນຕິດຕໍ່· 2023
Douyin ແອັບພລິເຄຊັນເດສທັອບ
ໂດຍ Douyin Experience Design Center
ລູກຄ້າ: Douyin Group
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ສ່ວນຕິດຕໍ່
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #149651ການອອກແບບ
ກ່ຽວກັບ Douyin ແອັບພລິເຄຊັນເດສທັອບ
Douyin PC ແມ່ນແອັບພລິເຄຊັນເດສທັອບ ແລະ ໜ້າເວັບສຳລັບການບໍລິໂພກເນື້ອຫາວິດີໂອໃນຄອມພິວເຕີສ່ວນຕົວ. Douyin PC ຖືກອອກແບບມາສຳລັບການເບິ່ງໃນຈໍໃຫຍ່ ໃນສະພາບແວດລ້ອມຢູ່ເຮືອນ, ການພັກຜ່ອນ ແລະ ນອກເວລາເຮັດວຽກ. ແຖບນຳທາງດ້ານຊ້າຍສະເໜີຊ່ອງທາງແບບແນວຕັ້ງ, ແລະ ໜ້າແນະນຳຈະເປີດຂຶ້ນໂດຍອັດຕະໂນມັດ. ຜູ້ໃຊ້ສາມາດປ່ຽນວິດີໂອໄດ້ໂດຍການເລື່ອນເມົາສ໌ ແລະ ໃຊ້ປຸ່ມລັດເພື່ອກົດຖືກໃຈ ແລະ ບັນທຶກເນື້ອຫາ. ນອກຈາກນີ້ຍັງຮອງຮັບການຊື້ເຄື່ອງໃນລະຫວ່າງການຫຼິ້ນວິດີໂອ ແລະ ການສົ່ງຂອງຂວັນໃນລະຫວ່າງການຖ່າຍທອດສົດ. ການຈັດວາງແບບປັບຕົວໄດ້ເໝາະສົມກັບຂະໜາດຈໍຂອງ MacOS ແລະ Windows.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Douyin ແອັບພລິເຄຊັນເດສທັອບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Douyin ແອັບພລິເຄຊັນເດສທັອບ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Douyin ແອັບພລິເຄຊັນເດສທັອບ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- ແທັກ
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- ເຕັກໂນໂລຊີການຜະລິດ
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- ການຄົ້ນຄວ້າ
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - ແຮງບັນດານໃຈ
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- ໄລຍະເວລາໂຄງການ
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- ຂັ້ນຕອນການດຳເນີນງານ
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- ສະມາຊິກທີມ
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - ເຄຣດິດຮູບພາບ
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
