ຜົນງານ Cathay Pacific ລະບົບຄວາມບັນເທີງເທິງຍົນ ໂດຍ Michael Holler and Deniz Kurtcepe ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2025 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສ່ວນຕິດຕໍ່, ການໂຕ້ຕອບ ແລະ ປະສົບການຜູ້ໃຊ້.
ຄຳສ່ວນຕິດຕໍ່· 2025
Cathay Pacific ລະບົບຄວາມບັນເທີງເທິງຍົນ
ໂດຍ Michael Holler and Deniz Kurtcepe
ລູກຄ້າ: Cathay Pacific Airways Limited
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ສ່ວນຕິດຕໍ່
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #169385ການອອກແບບ
ກ່ຽວກັບ Cathay Pacific ລະບົບຄວາມບັນເທີງເທິງຍົນ
Cathay Pacific In Flight Entertainment ແມ່ນສ່ວນຕິດຕໍ່ດິຈິຕອນສຳລັບຜູ້ໂດຍສານເທິງເຮືອບິນ. ລະບົບນີ້ສາມາດປັບຕົວເຂົ້າກັບໜ້າຈໍ 14 ປະເພດ ແລະ ໃຊ້ງານໃນເຮືອບິນ Airbus A350, Boeing 777 ແລະ Airbus A321. ອັດຕາສ່ວນຄວາມຄົມຊັດສູງຊ່ວຍສະໜັບສະໜູນການເຂົ້າເຖິງສຳລັບທຸກຄົນ. ຄຸນສົມບັດ My Journey ຊ່ວຍໃຫ້ຜູ້ໂດຍສານປັບແຕ່ງເສັ້ນທາງເວລາການເດີນທາງຂອງຕົນເອງ ແລະ ຫ້ອງສະໝຸດສື່ທີ່ມີຫຼາຍກວ່າ 10,000 ລາຍການ ນຳສະເໜີຮູບເງົາ, ລາຍການໂທລະທັດ, ພອດແຄສ ແລະ ການຊື້ເຄື່ອງ. ການນຳທາງສາມາດເຮັດໄດ້ຜ່ານໜ້າຈໍສຳຜັດ, ອຸປະກອນຄວບຄຸມມືຖື ຫຼື ປຸ່ມຄວບຄຸມທີ່ບ່ອນນັ່ງ. ຄຸນສົມບັດ Watch Together ອະນຸຍາດໃຫ້ຫຼິ້ນສື່ພ້ອມກັນແບບຊິງໂຄຣໄນສ໌ກັບຜູ້ໂດຍສານຄົນອື່ນ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Cathay Pacific ລະບົບຄວາມບັນເທີງເທິງຍົນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Cathay Pacific ລະບົບຄວາມບັນເທີງເທິງຍົນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Cathay Pacific ລະບົບຄວາມບັນເທີງເທິງຍົນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - ແທັກ
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- ເຕັກໂນໂລຊີການຜະລິດ
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- ການຄົ້ນຄວ້າ
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- ແຮງບັນດານໃຈ
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- ໄລຍະເວລາໂຄງການ
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- ຂັ້ນຕອນການດຳເນີນງານ
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- ສິດທິບັດ
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - ສະມາຊິກທີມ
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - ເຄຣດິດຮູບພາບ
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
