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Morita Wds 2023 Ausstellungsstand vum Shotaro Inahara

D'Wierk Morita Wds 2023 Ausstellungsstand vum Designer Shotaro Inahara ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Messearchitektur, Interieuren an Ausstellungsdesign.


SëlwerMesse· 2025

Morita Wds 2023 Ausstellungsstand

vum Shotaro Inahara

Client: HAKUTEN Corporation

A' Design Award an Sëlwer Gewënner an der Kategorie Messe

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Faarwen

Den Design

Iwwer Morita Wds 2023 Ausstellungsstand

Morita Wds 2023 ass en Ausstellungsstand, deen fir en Hiersteller vun Dentalausrüstung entworf gouf. De Stand moosst 32000 mol 15000 mol 4500 Millimeter. Den Design presentéiert den Hannergrond vun de Produkter amplaz nëmmen d'Produkter selwer. Deeler ginn auserneegeholl an ausgestallt, intern Mechanisme ginn duerch transparent Fënsteren gewisen, an Dimensioune ginn opgedeckt, fir d'Designintentioun z'erklären. D'Wandpanneauen si aus Blechreschter gemaach, déi nom Stanzen iwwreg bleiwen. D'Struktur ass mat Schrauwen ouni Pech fixéiert, sou datt d'Materialie recycléiert kënne ginn.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Morita Wds 2023 Ausstellungsstand ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Morita Wds 2023 Ausstellungsstand e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Morita Wds 2023 Ausstellungsstand ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensiounen & Verpackung
The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags
Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Produktiounstechnologie
The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Erausfuerderung
Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Fuerschung
We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiratioun
Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Projetdauer
The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operatiounsablaf
On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Teammemberen
Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Bildnoweis
Image #No1~5 : Photographer, Akira Arai.

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