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Nowy Styl Ausstellungsstand vum Konarski and Bzowski Piotr Duraj

D'Wierk Nowy Styl Ausstellungsstand vum Designer Konarski and Bzowski Piotr Duraj ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Gold an der Wettbewerbskategorie Messearchitektur, Interieuren an Ausstellungsdesign.


GoldMesse· 2026

Nowy Styl Ausstellungsstand

vum Konarski and Bzowski Piotr Duraj

Client: Konarski & Bzowski

A' Design Award an Gold Gewënner an der Kategorie Messe

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Faarwen

Den Design

Iwwer Nowy Styl Ausstellungsstand

Nowy Styl ass en Ausstellungsstand, dee fir d'Presentatioun vu Büromiwwelen op enger Foire geschaf gouf. De Stand huet eng Fläch vu 607,5 Quadratmeter a follegt de Prinzipie vum biophilen Design. Säi Layout baséiert op der Metapher vun engem Bam, déi duerch gebauten Objeten ausgedréckt gëtt. Ventilatore produzéieren eng liicht Bréis, déi de Raum belieft, wärend eng waarm Beliichtung un d'Sonneliicht erënnert, dat duerch d'Blieder fält. Den Design setzt d'mënschlech Erfarung virun den direkte Verkaf. D'Absicht ass ze weisen, wéi eng Aarbechtsplaz d'Wuelbefanne fërderen, de Stress reduzéieren an d'Konzentratioun verbessere kann.

D'Unerkennung

Iwwer den A' Design Award an Gold

Nowy Styl Ausstellungsstand ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Nowy Styl Ausstellungsstand eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Nowy Styl Ausstellungsstand erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensiounen & Verpackung
The stand is 607,5 square metres.
Tags
fair, wellbeing, nature, personification, control, instinct
Produktiounstechnologie
In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Design Erausfuerderung
Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Fuerschung
Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiratioun
Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Projetdauer
The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Operatiounsablaf
Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Teammemberen
Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Bildnoweis
Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.

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Gutt Design verdéngt grouss Unerkennug

Den A' Design Award ass eng international, vu Jury bewäert Auszeechnung fir gutt Design. Maacht mat beim A' Design Award fir eng Chance ze kréien, meritokratesch Unerkennug ze verdéngen, Bekanntheet, Prestige an Publizitéit fir Är Aarbecht ze gewannen. Nominéiert Äert Wierk fir den A' Design Award a konkurréiert ëm de begéierten A' Design Präis.

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