D'Wierk China Merchants Bankfilial-Innenarchitektur vum Designer Shenzhen Scene Aesthetic Design Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Eisen an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.
EisenInterieur· 2023
China Merchants Bankfilial-Innenarchitektur
vum Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
A' Design Award an Eisen Gewënner an der Kategorie Interieur
Verifizéierte Präisgewënner
Präisstatus fir #142304 verifizéierenDen Design
Iwwer China Merchants Bankfilial-Innenarchitektur
China Merchants ass eng Innenarchitektur fir eng Bankfiliale, déi zu Shenzhen, China, realiséiert gouf. De 870 Quadratmeter groussen Raum ass a funktionell Beräicher fir Geschäftsempfang, Waarden a Fräizäit agedeelt, déi all vun engem zentrale, integréierte Rou-Beräich ausstralen. D'Quadrat, eng Form déi an der klassescher chinesescher Architektur fir Fënsteren benotzt gëtt, gëtt als visuellen Kär geholl fir Stabilitéit an Oppenheet auszedrécken. Holz, Lieder, Glas a Luucht mat enger Faarftemperatur vun 5500K ginn mat schwaarze Rieme a Markefaarwen kombinéiert fir eng roueg Atmosphär ze schafen. D'Filiale ass als Plaz fir alldeeglecht Zesummesinn a Fräizäit geplangt.
D'Unerkennung
Iwwer den A' Design Award an Eisen
China Merchants Bankfilial-Innenarchitektur ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt China Merchants Bankfilial-Innenarchitektur eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. China Merchants Bankfilial-Innenarchitektur gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensiounen & Verpackung
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Produktiounstechnologie
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Erausfuerderung
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Fuerschung
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiratioun
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Projetdauer
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operatiounsablaf
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Teammemberen
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
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