Galaxy Command HQ of ACG Flagship Store vum Rich Honour International Designs Co., Ltd

D'Wierk Galaxy Command HQ of ACG Flagship Store vum Designer Rich Honour International Designs Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

BronzeInterieur· 2022

Galaxy Command HQ of ACG Flagship Store

vum Rich Honour International Designs Co., Ltd

A' Design Award an Bronze Gewënner an der Kategorie Interieur

16,529

Verifizéierte Präisgewënner

Präisstatus fir #137142 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Galaxy Command HQ of ACG Flagship Store

Buchtext: Galaxy Command HQ vun ACG ass e Flagship Retail Store zu Taipei, Taiwan, deen 232 Quadratmeter am Erdgeschoss vun engem Akaafszenter ëmfaasst. De Store presentéiert Anime-, Comic- a Spillprodukter duerch een narrative Layout, anstatt no Marke sortéiert. De Client-Parcours féiert duerch fënnef Zonen: eng Lobby fir speziell Ausstellungen, eng Reception fir de Kundenservice, e Waffekammer-Zentrum fir Charakter-Accessoiren, de Muse Room als Iwwergangsraum, an eng Aussenberäich, deen als reflektéierend Tunnel-Stad gestalt ass. Manga-Grafiken, reflektéierend Materialien a solidd Faarwen evozéieren iwwerlappend Welten.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Galaxy Command HQ of ACG Flagship Store ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Galaxy Command HQ of ACG Flagship Store e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Galaxy Command HQ of ACG Flagship Store erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensiounen & Verpackung: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Produktiounstechnologie: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Erausfuerderung: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Fuerschung: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiratioun: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Projetdauer: Oct.2020~May.2021 in Taipei, Taiwan.
Operatiounsablaf: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Teammemberen: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee