Coway Kundenerlebniszentrum vum IQI Concept

D'Wierk Coway Kundenerlebniszentrum vum Designer IQI Concept ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

BronzeInterieur· 2022

Coway Kundenerlebniszentrum

vum IQI Concept

Client: IQI Concept

A' Design Award an Bronze Gewënner an der Kategorie Interieur

14,938

Verifizéierte Präisgewënner

Präisstatus fir #136737 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Coway Kundenerlebniszentrum

Coway Experience Centre ass e Kundenerlebniszentrum a Kuala Lumpur, Malaysia. Op 2210 Quadratfouss presentéiert de Raum Produkter a Servicer fir propper Waasser a Loft, qualitativ héichwäerteg Schlof a Toiletthygiène. D'Zentrum ass a fënnef Beräicher opgedeelt: Brand Heritage, Water Care, Air Care, Living Care an Service Care. Touchscreen-Projektoren, flexibel elektronesch Geräter a Fernsehpanneelen erlaben et, den Inhalt vun der Ausstellung einfach ze aktualiséieren. Wäiss, blo a schwaarz Faarwen souwéi kurvéiert Linne a Holz a wäisse Finishen erënneren un Waasser a Loft. Eng Waasserfiltratiounsstatioun bildet den zentralen Punkt vum Water Care Beräich.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Coway Kundenerlebniszentrum ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Coway Kundenerlebniszentrum e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Coway Kundenerlebniszentrum erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensiounen & Verpackung: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Produktiounstechnologie: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Erausfuerderung: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Fuerschung: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiratioun: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Projetdauer: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operatiounsablaf: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Teammemberen: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Bildnoweis: Photographer: David Yeow