Da Ya Li Restaurant Interieur Design vum Wei Wu

D'Wierk Da Ya Li Restaurant Interieur Design vum Designer Wei Wu ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

GoldInterieur· 2021

Da Ya Li Restaurant Interieur Design

vum Wei Wu

Client: Beijing Da Ya Li Catering Co., Ltd.

A' Design Award an Gold Gewënner an der Kategorie Interieur

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Präisstatus fir #111709 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Da Ya Li Restaurant Interieur Design

Da Ya Li ass den Interieur Design vun engem Peking-Enten-Restaurant zu Chengdu, China. Dat zentraalt Element ass en rouden Bamhaus aus Rattan. Ongeféier 50.000 Rattan-Stécker goufen an engem Atelier poléiert an ugesprëtzt, an duerno eent no dem aneren op eng geformte Basis fixéiert. Dat gewéiwte Muster steigt vum Entrée vun der Trap erop a streckt sech bis an d'Sëtzberäicher. Rout erënnert un déi chinesesch kinneklech Architektur an un de pikante Goût vun der Sichuan-Kichen. Rauchschwaarz antik Zillemaueren a Buedemfliesen equilibréieren dat waarmt Rout. E Metallgitter deelt de Raum fir kommerziell Bedierfnesser.

D'Unerkennung

Iwwer den A' Design Award an Gold

Da Ya Li Restaurant Interieur Design ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Da Ya Li Restaurant Interieur Design eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Da Ya Li Restaurant Interieur Design erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Dimensiounen & Verpackung: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Tags: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Produktiounstechnologie: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Design Erausfuerderung: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Fuerschung: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspiratioun: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Projetdauer: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Operatiounsablaf: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Teammemberen: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Bildnoweis: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy