Transformers the Skin Test House Pop Up Store vum Hsuan-Hui Lee

D'Wierk Transformers the Skin Test House Pop Up Store vum Designer Hsuan-Hui Lee ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Eisen an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

EisenInterieur· 2021

Transformers the Skin Test House Pop Up Store

vum Hsuan-Hui Lee

Client: Birkin Creative Integrated Marketing Service Limited

A' Design Award an Eisen Gewënner an der Kategorie Interieur

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Faarwen

Den Design

Iwwer Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House ass e Pop-Up-Store, deen fir eng Kosmetikmark entworf gouf. De Store gëtt aus Container mat enger Stolkonstruktioun gebaut, wärend de Buedem, d'Decke a d'Wänn aus Holz an ëmweltfrëndleche Materialien bestinn. LED-Liichtboxen a Vitrinne presentéieren d'Produkter am Inneren. D'Eenheete kënne bannent zwielef Stonne montéiert an a verschiddene Quantitéiten kombinéiert ginn, an e Vordaach ka bäigefüügt ginn fir Reewieder. All Materialie si widderverwendbar, an de Store gouf scho ronn sechzeg Mol op- an ofgebaut fir Ausstellungsevenementer op ëffentleche Plazen.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Transformers the Skin Test House Pop Up Store ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Transformers the Skin Test House Pop Up Store eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Transformers the Skin Test House Pop Up Store gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensiounen & Verpackung: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tags: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Produktiounstechnologie: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Design Erausfuerderung: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Fuerschung: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiratioun: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Projetdauer: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operatiounsablaf: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Teammemberen: Birkin Creative Integrated Marketing
Bildnoweis: Birkin Creative Integrated Marketing