We Jewelry Primärfunktioun: Verkafsraum vum Fengfeng Chen

D'Wierk We Jewelry Primärfunktioun: Verkafsraum vum Designer Fengfeng Chen ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

SëlwerInterieur· 2020

We Jewelry Primärfunktioun: Verkafsraum

vum Fengfeng Chen

Client: We Jewelry

A' Design Award an Sëlwer Gewënner an der Kategorie Interieur

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Verifizéierte Präisgewënner

Präisstatus fir #101137 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer We Jewelry Primärfunktioun: Verkafsraum

We Jewelry ass en Detailhandelsinneraum, deen fir eng Bijoue-Mark entworf gouf a sech zu Fuzhou a China befënnt. De Buttek deckt 45 Quadratmeter of. D'Ausstellungsvitrinne si wéi Reeskoffere geformt an an d'Regaler agebaut, sou datt méi Stécker op enger begrenzter Fläch presentéiert kënne ginn. Metallnéiten um Fënster an op de Vitrinnen bréngen en raffinéiert Detail derbäi. De Fënster benotzt e Gittermuster, mat wäissen oppenen Zellen an orange zoue Zellen. E brennend Orange ass d'Haaptfaarf vum Raum. Liichtquelle mat verschiddene Faarftemperature goufe placéiert, fir datt d'Bijoue méi hell erschéngen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

We Jewelry Primärfunktioun: Verkafsraum ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt We Jewelry Primärfunktioun: Verkafsraum e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. We Jewelry Primärfunktioun: Verkafsraum ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Dimensiounen & Verpackung: The site area is 45 square meters
Tags: Jewelry retail space, jewelry, fashion, travel case showcase, display design
Produktiounstechnologie: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Design Erausfuerderung: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Fuerschung: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Inspiratioun: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Projetdauer: November 2019 / fuzhou city, fujian province, China
Operatiounsablaf: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Patenten: For no
Teammemberen: Weng HuanLi
Bildnoweis: Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.