Macy’s Website Interfacies interretialis ab Willy Lai and Dave Torres

Opus Macy’s Website Interfacies interretialis a designatore Willy Lai and Dave Torres est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interfaciei.

ArgentumInterfacies· 2020

Macy’s Website Interfacies interretialis

a Willy Lai and Dave Torres

Cliens: Macy's

Victor praemii Praemium A' Design Award Argenteum in Categoria Interfacies

42,135

Victor Praemii Verificatus

Verifica Statum Praemii pro #94023

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Macy’s Website Interfacies interretialis

Interretiale Macy's est interfacies venditionis interretialis quae emptoribus permittit ut merces a Macy's oblatas perscrutentur et emant. Locus interretialis secundum consilia emptorum renovatus est, unde descriptio munda et simplex orta est, ex instrumentis communicationis vestitus et technologiae consumptoribus destinatae inspirata. Technologiae interretiales responsivae accessum per computatoria portatilia, tabellas et telephona sapientia praebent. Investigatio ampla opus direxit, inclusis interrogationibus usuariorum, colloquiis, probatione A/B et probatione usabilitatis. Structura simplicior processum emptionis expedit et participationem usuariorum meliorem reddit.

Agnitio

De Praemium A' Design Award Argenteum

Macy’s Website Interfacies interretialis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Macy’s Website Interfacies interretialis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Macy’s Website Interfacies interretialis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensiones et Involucrum: We developed resonsive web design across different devices.
Notulae: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Technologia Productionis: We utilized modern responsive web technologies.
Provocatio Designandi: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Investigatio: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiratio: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Duratio Operis: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Cursus Operationis: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Membra Turmae: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Agnitiones Imaginum: Images courtesy of Macys.