Cathay Pacific Systema Oblectamenti in Volatu ab Michael Holler and Deniz Kurtcepe

Opus Cathay Pacific Systema Oblectamenti in Volatu a designatore Michael Holler and Deniz Kurtcepe est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Interfaciei.

AurumInterfacies· 2025

Cathay Pacific Systema Oblectamenti in Volatu

a Michael Holler and Deniz Kurtcepe

Cliens: Cathay Pacific Airways Limited

Victor praemii Praemium A' Design Award Aureum in Categoria Interfacies

86,268

Victor Praemii Verificatus

Verifica Statum Praemii pro #169385

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cathay Pacific Systema Oblectamenti in Volatu

Cathay Pacific Oblectamentum in Volatu est instrumentum digitale interfaciale vectoribus in aeronavibus destinatum. Systema ad quattuordecim genera quadrorum se accommodat et in aeronavibus Airbus A350, Boeing 777 atque Airbus A321 operatur. Alta contrastus ratio accessibilitatem sustinet. Facultas My Journey vectoribus permittit ut ordinem temporum itineris sui ad libitum aptent, atque bibliotheca plus quam decem milium rerum mediarum pelliculas, spectacula televisifica, podcasts atque mercaturam praebet. Navigatio fieri potest per quadrum tactile, per instrumentum manuale vel per moderamina sedis. Facultas Watch Together permittit ut vectores cum aliis vectoribus simul et synchronice spectacula reproducant.

Agnitio

De Praemium A' Design Award Aureum

Cathay Pacific Systema Oblectamenti in Volatu victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Cathay Pacific Systema Oblectamenti in Volatu inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Cathay Pacific Systema Oblectamenti in Volatu cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Dimensiones et Involucrum: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Notulae: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Technologia Productionis: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Provocatio Designandi: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Investigatio: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspiratio: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Duratio Operis: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Cursus Operationis: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patentes: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Membra Turmae: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Agnitiones Imaginum: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023