Unto Communication Tool Identitas Corporativa ab Unto

Opus Unto Communication Tool Identitas Corporativa a designatore Unto est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2020

Unto Communication Tool Identitas Corporativa

a Unto

Cliens: Unto

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

11,503

Victor Praemii Verificatus

Verifica Statum Praemii pro #92669

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Unto Communication Tool Identitas Corporativa

Instrumentum Communicationis Unto est ratio identitatis corporativae circa chartam nominis communicabilem constructa. Charta novem in quinque et quattuor decimas centimetra metitur et eandem informationem contactus bis fert, uno tabulato super alterum inverso impresso. Linea perforata praecisa duo tabulata dividit, ita ut charta in duas partes scindi possit. Possessor unam partem retinet et alteram donat, sic ut una charta secundum contactum attingere possit. Identitas etiam schedam ephemeridis et materiam bullatam impressam ad involucrum adhibitam complectitur.

Agnitio

De Praemium A' Design Award Ferreum

Unto Communication Tool Identitas Corporativa victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Unto Communication Tool Identitas Corporativa creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Unto Communication Tool Identitas Corporativa ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensiones et Involucrum: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Notulae: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Technologia Productionis: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Provocatio Designandi: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Investigatio: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiratio: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Duratio Operis: The project started in July till September 2019, in Taipei.
Cursus Operationis: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Membra Turmae: Ming Hsi Chou
Ching Yi Angela Chang
Agnitiones Imaginum: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.