Opus EXP Brasil Brand Notam a designatore Mateus Matos Montenegro est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2020

EXP Brasil Brand Notam

a Mateus Matos Montenegro

Cliens: EXP Brasil

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

76,536

Victor Praemii Verificatus

Verifica Statum Praemii pro #87730

Explora Servitia Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De EXP Brasil Brand Notam

Nam ex consilio EXP gratis Companys notam unitatis et societatis. Mixtione medium inter consilium et propositum nulla in officio est. A elementum typographicae coniunctionem designet hac turba et robore. De consilio est littera X solidum sed multo lumine et quod integrated technological. De Studio notam significat vitam cum in elementis litterarum tam utiles et perniciosas spatium in linea curua et consilio, singularis et publica simplex, cum progressum technologicum, quod robust leve, variarum professionum exercitatio et personalem.

Agnitio

De Praemium A' Design Award Argenteum

EXP Brasil Brand Notam victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur EXP Brasil Brand Notam opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. EXP Brasil Brand Notam creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensiones et Involucrum: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Notulae: Architecture, brand, logotype, engineering, contruction, design
Technologia Productionis: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Provocatio Designandi: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Investigatio: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiratio: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Duratio Operis: The project started February 2018 and ended in January 2019
Cursus Operationis: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Membra Turmae: Mateus Matos Montenegro